Facebook Launches Cross-Device Reporting
MediaPost Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens. To that end, Facebook on...
View ArticleVideo publishers look beyond ad revenue with YouTube strategies
Digiday For CollegeHumor, YouTube is no laughing matter, even if it doesn’t produce much direct revenue from ads. With over 7.6 million subscribers, CollegeHumor has crafted a YouTube strategy that...
View ArticleProgrammatic Moves Further Toward Premium Future
eMarketer It’s no secret programmatic buying is quickly expanding throughout the digital ad ecosystem—and beyond. A June 2014 survey by AOL Platforms found that 84% of US ad execs surveyed used...
View ArticleGlobal adspend back to pre-crisis levels
Warc Next year global advertising expenditure will finally surpass the peak seen before the global financial crisis, although this recovery is patchy with some markets remaining well below the 2007...
View ArticleHow LinkedIn hopes to become a gold mine of customers
CITEworld LinkedIn was started as a social network for job seekers. It’s grown into a site where professionals build their networks, making connections that can help in their current positions and that...
View ArticleA buyer’s view on native advertising and transparency
Digiday Attitudes toward native advertising in its various forms continue to divide the industry. Some view it as publishing’s savior while others see it as the final nail in journalism’s coffin. Nick...
View ArticleFacebook raises the frequency cap on ads
Digiday Facebook has quietly altered its ad policy to allow brands to show ads more frequently to those who don’t already follow the brand. Brands are now able to hit users with the same news feed ad...
View ArticleHow Social Networks Are Changing Mobile Advertising
IDG News Service For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has...
View ArticlePublishers: Ditch your apps; focus on mobile Web
Digiday Publishers know they must grapple with media consumption shifting to mobile devices, but merely having a mobile focus is not enough. Consider this: While time spent on mobile devices increased...
View Article“The tablet magazine has been flawed from the start”
Digiday Magazine publishers have a tablet problem. According to one designer, they always have. Four years after Apple introduced the iPad, tablet apps are stagnating. A combination of design, pricing...
View ArticleUK internet users ‘tolerate’ ads
Warc Nearly all (98%) internet users in the UK would not be willing to pay the estimated £140 that it would cost each of them if the internet was not supported by digital advertising, new research has...
View ArticlePublishers diverge on programmatic
Warc UK publishers are taking widely differing approaches to programmatic advertising, as evidenced by the pronouncements from two different sources this week. At the Daily Telegraph, senior executives...
View ArticleThe 5 mistakes marketers make that prevent them from becoming leaders
MarketingWeek The job of turning that aspiration into a reality is fraught with obstacles – some self-imposed and others dictated upon marketers by their organisations. Business leaders speaking at The...
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